Brand Profile
MINISO isn't just a store; it's a playground of endless fun and excitement!
With over 6,000 stores worldwide in more than 100 countries and regions, including hotspots like the US, UK, Canada, Australia, Spain, UAE, India, and Mexico, MINISO is your go-to destination for all things vibrant, quirky, and downright delightful. Life is for fun, and at MINISO, we take that mantra seriously.
Founded by CEO Ye Guofu, MINISO is a haven where every shopping trip is an adventure, and every product tells a story of joy and laughter. From best-selling blind boxes and collectibles to adorable plushies, trendy makeup and beauty products to high-quality toys and mouthwatering snacks, MINISO offers an irresistible mix of fun and fabulous at prices that won't break the bank.
Forget about boring shopping experiences; at MINISO, it's all about unleashing your inner child and embracing the playful side of life. Whether you're exploring our aisles filled with cute plush toys, browsing through our vibrant accessories, or discovering the latest collaborations with iconic brands like Sanrio, Disney, Pokémon, Care Bears, We Bare Bears, and more, there's never a dull moment at MINISO.
And let's not forget our in-store seasonal activities! From spin the wheel extravaganzas to lively competitions and festive fun such as our Easter egg hunts, there's always something special happening at MINISO to add an extra layer of excitement to your shopping experience. MINISO believes in making every moment count and turning ordinary days into extraordinary adventures.
With our tagline "life is for fun" as our guiding light, we're here to sprinkle a little magic into your everyday life and remind you to smile a little brighter, laugh a little louder, and cherish every precious moment.
Sustainability Statement
Reduce, reuse, and recycle
- Sustainable Practices: We aim to incorporate sustainable practices in the development of our products, focusing on the durability and longevity to reduce the need for frequent replacements. For example reusable bento boxes and drinking bottles to reduce the need for one time use plastics.
- Quality Materials: We strive to use materials that are more environmentally friendly, where feasible, to minimise our ecological footprint. Our giant PenPen toy available in select stores is made of recycled plastic bottles.
Eco-Conscious Packaging
- Reduced Waste: We are dedicated to minimising packaging waste by adopting designs that use fewer resources without compromising on product protection.
- Recyclable Options: Whenever possible, we choose packaging materials that are easier to recycle, such as cardboard, supporting a circular economy.
Operational Efficiency
- Energy Awareness: We are continuously exploring ways to enhance the energy efficiency of our operations, including the use of energy-saving technologies in our stores and offices.
- Waste Management: We implement waste reduction initiatives across our buisness to minimise our impact on landfills.
Supply Chain Integrity
- Ethical Sourcing: We are committed to working with suppliers who adhere to ethical standards and labour practices.
- Ongoing Audits: We regularly review our supply chain practices to ensure they align with our sustainability and ethical commitments.
Continuous Improvement
- Sustainability Goals: We are commited to monitoring our progress and making necessary improvements across our buisness.
- Innovation: We invest in research and development to find new ways to reduce our environmental impact and enhance the sustainability of our products and operations.
At MINISO UK, we are committed to improving our sustainability practices across our supply chain. As a leading lifestyle brand, we recognise our role in fostering a more sustainable future through mindful buisness practices.
