Birmingham, you absolutely rocked it! 

We’re officially open at The Bullring! 

Our grand opening was full of:

Adorable Hello Kitty, Pokémon & Disney Stitch treasures

Hundreds of goody bags
Sweet treats (yes, doughnuts!)
Great vibes, music, and endless smiles!

A huge thank you to everyone who joined the fun — and if you couldn’t make it, don’t worry… the MINISO magic is only just beginning.

Come visit us at The Bullring, Birmingham — Lower Level, near Selfridges.

Hello, Birmingham!

MINISO's on the way to Bullring - our second Brumy store!

Get ready to step into a world of joy, packed with Sanrio and Disney delights, squishy plushies, lifestyle must-haves, tasty snacks, and amazing new collabs like Disney Stitch, Minecraft, My Little Pony, Pokémon, and of course Hello Kitty.

We’re going BIG for our Grand Opening – expect FREE £25 goody bags for the first customers*, exciting entertainment, and a few surprises along the way.

Keep an eye on our socials for all our opening updates!

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*T&Cs apply. Goody bags available with a £10+ purchase while stocks last. See in store for details.

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Say Hello to MINISO!

We’re MINISO, a design-led lifestyle store for all the family, offering fun high-quality homeware, tech, accessories, toys and so much more – all for great value!  

We're opening our new store very soon – and we’d love for you to be there to join in the celebrations!

Keep up to date with our opening news on Facebook @MinisoUKOfficial, Instagram and TikTok @miniso_uk. You can also subscribe to our newsletter here.

PS. Check out our other stores here.