Yongquan Wang is a post 80s designer toy icon from Beijing and a former independent animator and game designer. In 2019, he founded the brand YOYO, centered around a round cheeked, pumpkin headed character created to bring comfort and ease urban anxiety. As MINISO's exclusive flagship collaboration artist, he demonstrates how a gentle, heartwarming art style can achieve outstanding commercial success. Built around themes of companionship and everyday joy, YOYO has since appeared at Paris Fashion Week and New York's World Trade Center. Now it's here at MINISO UK.

She doesn' t shine in crowds she shines beside you, quietly and gently. When moments feel heavy or easily overlooked, YOYO is always nearby. With her Magnifying Glass of Goodness, she softly highlights the small, easily missed moments of warmth, helping them feel seen again. YOYO is here, and good things are happening. Each figure stands at just 5cm, but the personality packed into every one is anything but small. From Lucky Spin to Fantasy Star, Orange Glow to Ice Snow Pupu, every character in the series wears the same signature tilt with a completely different energy. 

Designed for both display and wear, the signature halo effortlessly converts into a ring. A subtle blend of charm and function, letting you take your Cupid’s glow with you. Designed with adorable details and vibrant colors, YOYO figures are perfect for collectors, desk décor lovers, and anyone who enjoys cute designer toys. Each character features a unique style, outfit, and personality so you never know which one you’ll get!

This adorable new collection consists of 8 regular designs and 1 rare secret edition. These scented, pastel colored vinyl figures feature a dreamy, cloud themed aesthetic with interactive elements like detachable magnetic stars and rotating propellers.